Brand Manager
Requisition #NAM01140
State/Province Connecticut
City Shelton
Position TypeExempt
About Edgewell
We are a global team of 6,000 visionaries, doers, and makers. Our portfolio of over 25 brands touches lives in more than 50 countries. Together, we re-imagine good mornings and endless summers, beauty and bonding, confidence and determination.
From baby to body, Edgewell is passionate about making the little moments leading up to the big memories just a little bit easier. Simply, we aim to make the products that families rely on more inspired, more personal, and more trustworthy-so they can devote that much more energy to the people they care about most.
We are re-imagining personal care.
At Edgewell Personal Care, we're passionate about helping people be at their best when it matters most:
whether preparing for a first date, practicing for the big game, or protecting your family on vacation. The Edgewell family of brands has a product for everyone -- with well-established brand names such as Schick and Wilkinson Sword men's and women's shaving systems and disposable razors; Edge and Skintimate shave preparations; Playtex , Stayfree , Carefree and o.b. feminine care products; Banana Boat and Hawaiian Tropic sun care products; Playtex infant feeding, Diaper Genie and gloves; and Wet Ones moist wipes.
Position Summary
Develops, implements and evaluates marketing activities to meet profit and sales objectives for a brand. Responsible building strong brands, overall coordination, including setting the direction, executing programs and leading daily activities for a brand
Accountabilities
Business Fundamentals:
- Provides strategic rationale for spending and reallocation recommendations
- Accountable for ensuring brand budget is within P&L parameters
- Effectively manages brand through monthly Pre -S&OP process
- Can effectively communicate key issues impacting brand volume performance and identify potential solutions
- Has deep understanding of brand P&L and meet with finance quarterly
Business Analytics
- Regularly has ability to leverage insights to business implications based on existing research
- Identifies analysis opportunities for the brand
- Skilled at analyzing complex data to develop Key Learning's and implications for brand
- Establishes aggressive yet achievable Brand Health metrics goals
- Identify and apply key consumer insights to support business opportunities
- Able to conduct comprehensive competitive analysis utilizing appropriate strategic framework
- Able to anticipate competitive response to brand actions
- Develops hypothesis in advance of data collection/analysis
- Succinctly translates data into underlying conclusions/implications/recommendations
- Has experience in advanced analytics such as Marketing Mix, Price Elasticity, Bases volumetric, Equity Tracking
- Able to lead development of CAR/CER for product line extension/restage
- Identifies opportunities to apply prior research/knowledge to support existing and new brands.
- Recommends programs and share findings with other regions/brands
Communication
- Responds effectively to questions, even when unprepared; can think on feet
- Effectively presents and gains alignment to a plan or proposal with authority and conviction
- Demonstrates ability to write clear and actionable recommendations
Strategic Planning
- Leads the ABP process. Specific skills include work plan management, developing accurate analyses, leading agency partners, and P&L development
- Has an ability to develop an innovation road map including converting key consumer insights into product opportunities, developing financial revenue/capital projections
- Leads execution of multiple marketing programs as part of ABP
Brand Development (Consumer Communication)
- Able to write product concepts and positioning statements; exhibits ability to guide team to develop concepts/ positioning statements
- Initiates marketing claims development process with R&D and agency partners for products or brands
- Develops and implements programs from start to finish including the establishment and evaluation of metrics
- Leads others to develop and execute programs
- Leads promotional or major packaging graphics projects including overseeing timeline to deliver on- shelf execution date
- Leads advertising development from briefs to overseeing consumer research to validate advertising
- Leads advertising production in conjunction with agency to deliver timetable and budget
- Key contact with agencies for a brand
Behavioral Competencies
- Influence
- Change Management
- Collaboration
- Critical Thinking (short-term solutions)
- Customer Focus
- Develops Others
- Achieving Results
- Team Leadership
Required Skills and Experience
- B.A/B.S. Degree
- Minimum 5-9 years' experience in consumer packaged goods marketing
- Proven leadership and strategic abilities
- Must be a decisive, action oriented individual with experience leading others
- Proven ability to communicate cross functionally
- Must have excellent written and presentation skills
- Proven ability to work effectively on teams
- Must demonstrate mastery of marketing techniques
Preferred Skills and Experience
- MBA Preferred
Working Relationships & Environment
- Brand Teams
- Cross-functional Leadership Teams
- Commercial
- Global Marketing
- R&D
- Operations
Work Environment
Some travel required
Come work with Edgewell
Edgewell offers a competitive compensation package which includes full medical and retirement savings coverage, paid vacation and holidays. Edgewell is an equal opportunity employer, and we prohibit discrimination based on age, color, disability, marital or parental status, national origin, race, religion, sex, sexual orientation, gender identity, veteran status or any other legally protected status in accordance with applicable federal, state and local laws.
Estimated Salary: $20 to $28 per hour based on qualifications.
|
|
 | |
